Premium bottled water is packaged water that meets additional requirements beyond the Food and Drug Administration standards for regular bottled water. Premium bottled water comes from protected springs or aquifers and undergoes additional purification processes such as reverse osmosis and additional filtration for purity. It is viewed as a more natural alternative to soda and other sugary drinks owing to its lack of additives and natural mineral content. The global bottled water industry is driven by the increasing demand for purified water and the perception that bottled water is healthier than tap water.

The premium bottled water market is estimated to be valued at USD 21.95 Bn in 2024 and is expected to reach USD 35.42 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.

Key Takeaways
Key players operating in the premium bottled water Market are Danone, Nestlé, VEEN, Voss Water, Fiji Water, and others. Nestlé accounted for the highest market share of around 28% in the global premium bottled water market in 2020.

The growth in demand for Premium Bottled Water Market  is driven by rising health consciousness, changing lifestyles, and increasing disposable income levels globally. Technological advancements such as PET bottles, aluminum cans, and glass bottles are helping improve product shelf life and maintain quality and taste of packaged water.
Market Trends
The premium bottled water market is witnessing a trend of eco-friendly and sustainable packaging options. Companies are focusing on using recycled PET (RPET) and glass bottles to reduce plastic waste. Another key trend is the launch of flavored and functional bottled water with ingredients like fruits and herbs to make them more appealing.
Market Opportunities
Increasing consumption among millennials due to on-the-go lifestyles and rising health awareness represents a major opportunity for market players. There is also vast untapped potential in developing regions of Asia Pacific and Latin America owing to changing consumption patterns in these economies. Companies can also introduce bottled water pods and bottles incorporating smart technologies for product traceability and monitoring.
Impact of COVID-19 on Premium Bottled Water Market Growth:
The outbreak of COVID-19 pandemic had a significant impact on the growth of premium bottled water market globally. During the initial outbreak, sales declined considerably as people shifted their focus on stocking essential items. However, as the pandemic intensified and health consciousness increased among consumers, demand for premium bottled water picked up steadily. People became increasingly focused on immunity and hygiene. Premium bottled water was seen as a safer and healthier option compared to tap water. This fueled sales of premium packaged water amid the crisis situation.
As countries imposed lockdowns and movement restrictions, out-of-home consumption from restaurants, offices, gyms significantly reduced impacting the market. However, in-home consumption increased as people drank more water while staying at home all day. E-commerce platforms also played a pivotal role in driving sales of premium bottled water brands during the lockdown periods. With rising health awareness, concerns over virus transmission through contaminated water and increased focus on clean packaged products, the premium bottled water market is expected to recover steadily in the post COVID times. Companies are focusing on innovative product mixes, affordable pricing and sustained marketing campaigns to reinforce consumer confidence.
North America has been the largest and most concentrated regional market for premium bottled water over the past few years accounting for over 30% of the global value sales. USA alone generates majority of the revenues led by high per capita consumption and prevalence of health-conscious premium brands. Rising environmental concerns are also driving the premiumization trend in the country.
Asia Pacific has emerged as the fastest growing regional market for premium bottled water in recent years led by countries like China, India and Japan. Rapid urbanization, growing middle class, hot weather conditions and improving living standards in developing economies are fueling demand. Increasing marketing initiatives by international brands and dynamic domestic players are also helping penetrate tier 2 and tier 3 cities.

Get more insights on -  Premium Bottled Water Market

Get this Report in Japanese Language: プレミアムボトルウォーターマーケット

Get this Report in Korean Language:  프리미엄 생수 시장

Author Bio:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163